Kellipops: A Playful and Delicious Packaging Design

A Sweet and Colorful Treat for Chocolate Lovers

The Kellipops packaging design stands out with its unique and vibrant aesthetics. Inspired by pop-art, the design incorporates bright contrasting colors and typography reminiscent of the '60s. The logo features a round and bold font, capturing the playful essence of the product. The central focus of the design is a giant product exhibiting the variant, with a transparent section that allows a glimpse of the candy-coated ball inside the bag.

What sets Kellipops apart is the attention to detail in creating a joyful and immersive experience. The background of the packaging consists of each variant's products forming a pattern resembling a '60s polka dot array. This playful arrangement adds to the overall appeal and nostalgia of the design.

The Kellipops packaging is made using a small plastic doypack, providing convenience and ease of use. With dimensions of Width 110 mm x Depth 40 mm x Height 150 mm, it is perfectly sized for on-the-go snacking.

Antonia Skaraki, along with Art Director Andreas Deskas, brought this delightful packaging design to life. The project started in October 2021 in Athens and was completed in December 2021. The Kellipops packaging made its debut in local stores, markets, and kiosks in Greece in late January 2022.

Recognized for its exceptional design, Kellipops was awarded the Iron A' Design Award in the Packaging Design category in 2023. This prestigious accolade is a testament to the well-designed, practical, and innovative nature of the packaging. The Kellipops design integrates industry best practices and competent technical characteristics, providing fulfillment and positive feelings to chocolate lovers worldwide.

Indulgence, desire, and the love for chocolate are beautifully captured in the Kellipops packaging design. It invites you to imagine a world where chocolate candies burst out of their shells, dancing and calling you to join in the fun. Antonia Skaraki and her team have created a design that speaks to the soul, capturing the intense colors and elements of rain that shout out the endless desire for these delectable treats.